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Katie Holmes' Directorial Debut 'All We Had' Nabbed by Gravitas Ventures for North America


Gravitas Ventures has acquired the North American rights to Katie Holmes’ directorial debut, All We Had.

Based on the 2014 novel by Annie Weatherwax, the coming-of-age story focuses on a mother and daughter who find themselves in search of stability.

Holmes also stars in the project, alongside Stefania Owen and Luke Wilson.

“As an actress, I have been honored to work on sets my entire career with directors who have inspired me,” said Holmes. “I have always wanted to direct so that I could be not only a part of the process, but to bring a story to life from inception to completion. This was extremely gratifying to me as an artist, and I cannot wait to direct my next film.”

Holmes also produced the project, alongside Jane Rosenthal, Berry Welsh and Katie Mustard. James L. Dolan executive produced, along with Josh Boone and Jill Killington, who adapted Weatherwax’s novel for the screen.

All We Had had its premiere at this year’s Tribeca Film Festival and will hit theaters and on-demand on Dec. 9.

“Stefania Owen and Katie Holmes masterfully portray a compelling mother-daughter bond in ‘All We Had,’ ” said Gravitas CEO Nolan Gallagher. “We are honored to support Katie Holmes’ feature directorial debut and get the film out to millions of viewers.”

The deal was negotiated by ICM on behalf of the filmmakers.



Gravitas Buys Stand-Up Comedy Documentary ‘Dying Laughing’


Gravitas Ventures has bought rights to the stand-up comedy documentary “Dying Laughing,” which includes Jerry Seinfeld, Kevin Hart, Amy Schumer, Jamie Foxx and the late Garry Shandling.

Gravitas made the deal with filmmakers Paul Toogood and Lloyd Stanton with plans to release the movie in theaters and on demand in the first quarter of next year.

Billy Connolly, Steve Coogan, Cedric The Entertainer, Mike Epps, Eddie Izzard, Jerry Lewis, Chris Rock, Sarah Silverman and  Keenen Ivory Wayans are also featured in “Dying Laughing,” which premiered at this year’s Los Angeles Film Festival.

“Over two years, as the film began to emerge from the thousands of miles traveled and hundreds of hours or interviews, we learned about the physical and emotional dedication that it takes to become a stand-up comedian, and that the prospect of failure haunts even the most experienced and celebrated practitioners,” said Toogood and Stanton. “We hope that the audience will find the final piece as touching, thought-provoking, inspirational and as funny as we do.”

The duo also produced the film alongside producer Suli McCullough and co-producers Samantha Phillips and Daphne Wayans. Keith Haviland, Adam Longworth and John Thomson are the executive producers.

“It’s rare that we, as fans, get such transparency into this industry from such amazing comedy legends,” said Nolan Gallagher,  CEO of Gravitas Ventures. “This compelling documentary evokes not just laugher, but truly runs the gamut of emotion for the viewer.”

The deal was negotiated by Nolan Gallagher for Gravitas and ICM Partners on behalf of the filmmakers.


SVOD revenues ‘set to double’ by 2021

Global subscription video-on-demand revenues are set to double to US$35 billion (€31 billion) by 2021, but market leader Netflix’s model may be more difficult to sustain, according to Juniper Research.

Juniper’s Digital TV & Video: Network and OTT Strategies 2016-2021 report predicts that revenues from SVOD services including Netflix and Amazon are set to grow from US$14.6 billion this year to US$34.6 billion in 2021 as consumers in more countries move to non-linear video consumption.

While Netflix now has a US subscriber base that rivals that of leading pay TV providers DirecTV and Comcast, Juniper says that the price increases that have followed Netflix’s big international expansion at the start of this year may benefit rival services such as Hulu in the US and Amazon internationally.

“Whilst Netflix has expanded its coverage globally, the test will be whether it can meet its original content production costs, as well as provide quality content to consumers. It is believed that US rival Hulu is now close to offering the same amount of content as Netflix, and others are pushing new models – such as Amazon’s monthly subscriptions to Prime video, and YouTube Red subscriptions for exclusive content,” said research author Lauren Foye.

According to Juniper, pay TV channels providers are adapting to the changes taking place, with some OTT TV services such as YouTube and Hulu looking to offer linear cable streaming in the form of ‘skinny bundles’ as part of their offerings next year.

According to Juniper, the growth of OTT will lead to a fivefold increase in data usage between 2016 and 2021 as uptake of 4K video increases file sizes. The research group predicts that combined 4K SVOD and transactional VOD revenues, including download-to-own, will account for 13% of total OTT revenues by 2021.



Arthouse Audit: ‘For the Love of Spock’ Leads the Pack, Thanks To VOD


"For the Love of Spock"

“For the Love of Spock”

As the specialized film industry concentrates on the Toronto International Film Festival, new movies do continue to open around the country.

The leading opener this weekend, Gravitas Ventures’ “For the Love of Spock,” had a strong initial take via Video on Demand home-viewing venues.


“For the Love of Spock” (Gravitas Ventures) – Metacritic: 74; Festivals include: Tribeca 2016; also available on Video on Demand

$42,000 in 34 theaters; PTA: $1,235

The key number isn’t the slight theatrical take. It’s the reported $400,000 initial take on streaming platforms, where it is ranked best among independent and documentary releases. “Star Trek” and Leonard Nimoy fans found the vehicle to connect with for the 50th anniversary of the original TV show’s debut.

What comes next: Expect ongoing interest for this, mostly in home viewing.

Laura Albert, aka JT Leroy

Laura Albert, aka JT Leroy

Daniel Bergeron

“Author: The JT Leroy Story” (Magnolia) – Metacritic: 74; Festivals include: Sundance, San Francisco, Seattle 2016

$25,000 in 5 theaters; PTA (per theater average): $5,000

A disappointing result for this well-received documentary which tells the tale of writer and con artist Laura Albert’s successful literary hoax. Opening with a strong group of theaters in New York, Los Angeles and its subject’s home base of San Francisco , it had a best mediocre results despite strong backing and an initial theatrical-only release from Magnolia, releasing this Amazon acquisition out of Sundance.

What comes next: This will expand to 15+ major cities.

“Demon” (The Orchard) – Metacritic: 80; Festivals include: Toronto 2015, New Directors/New Films 2016

$13,560 in 3 theaters; PTA: $4,520

A modern version of the classic Dybbuk legend (traditionally, an evil spirit of a lover enters the body of his beloved) set in modern Poland, this received excellent reviews and strong theater placement in New York and Los Angeles. But it struggled to get more than a modest initial result, typical of so many acclaimed subtitled films these days.

What comes next: This is set to play in at least 50 cities ahead.

“Come What May” (Cohen) – Metacritic: 46; Festivals include: City of Angels City of Lights, Seattle 2016

$10,656 in 2 theaters; PTA: $5,328

Playing at two ideal New York theaters for French films, this poorly-reviewed French WWII occupation story from the director of “Joyeaux Noel” did nothing special in its debut.

What comes next: Cohen always gets its mostly French films played, but this one doesn’t look like it will get a lot of traction.

“Cameraperson” (Janus) – Metacritic: 88; Festivals include: Sundance, New Directors/New Films, South by Southwest 2016

$12,897 in 1 theater; PTA: $12,897

Kirsten Johnson, a leading documentary cinematographer, created this collection of disconnected footage from her years of work in this acclaimed film. It opened at New York’s IFC Center to an impressive initial number, backed by multiple Q & A screenings.

What comes next: Los Angeles in next on Sept. 23.

“Kicks” (Focus) – Metacritic: 66; Festivals include: Tribeca, Los Angeles 2016

$32,000 in 3 theaters; PTA: $10,667

A missing pair of Air Jordans becomes the quest of some Bay area teens in this drama that opened respectably in New York, Los Angles and Oakland, with an aim at younger African-American audiences in three top theaters.

What comes next: Along with expansions in its current cities, this adds 30 other areas. This has a month long window before VOD play.

Nick Cave in Andrew Dominik's "One More Time with Feeling"

Nick Cave in Andrew Dominik’s “One More Time with Feeling”

“One More Time With Feeling” (Picturehouse) – Metacritic: 91

$(est.) 50,000 in 13 theaters; PTA: $(est.) 3,846

Director Andrew Dominik’s (“The Assassination of Jesse James by the Coward Robert Ford”) behind the scenes film about Nick Cave’s new album showed as a special event on Thursday. The revenues are unreported, but it held at some theaters for a not bad extra gross.

What comes next: Likely to have appeal to fans on multiple platforms ahead.

“Dancer” (IFC)

$7,000 in 1 theater; PTA: $7,000

Opening in one Los Angeles theater with appearances by its Ukraine-born ballet subject, this off the radar (little festival exposure and minor reviews) managed a credible gross to open.

What comes next: Whether this repeats this elsewhere remains to be seen, but once again evidence that creative arts docs remain to get attention.

“Landfill Harmonic” (The Film Collective) – Festivals include: South by Southwest 2016
$4,200 in one theater; PTA: $4,200

Musical instruments created from junk in Paraguay leading to a make-shift orchestra are the subject of this doc, an audience award winner at SxSW. It had a modest gross in its Manhattan debut.

What comes next: This is dated in around 30 markets ahead.

Also available on Video on Demand:

“Ithaca” (Momentum) – $(est.) 6,000 in 11 theaters
“Other People” (Vertical/Sundance 16) – $(est.) 38,000 in 12 theaters
“Transpecos” (Goldwyn/South by Southwest 16) – $(est.) 12,000 in 11 theaters
“Brother Nature” (Goldwyn) – $(est.) 10,000 in 14 theaters

International releases:

“Baar Baar Dekho” (Eros/India) – $(est.) 725,000 in 141 theaters
“Jo Achyutanda” (Vaarahi/India) – $(est.) 350,000 in 86 theaters

Week Two

“No Manches Frida” (Lionsgate)

$2,150,000 in 465 theaters (+103); PTA: $4,624,000; Cumulative: $7,369,000

A very strong second weekend showing for this Mexican comedy, which looks to become the biggest success yet for the Pantelion Films partnership with Lionsgate.

“White Girl” (Film Rise) 3/50

$28,500 in 8 theaters (+5); PTA: $3,563; Cumulative: $78,746

The second week minor expansion of this Sundance 2016 story of a young girl pushing the boundaries had a mixed response after its decent opening last week.

“Max Rose” (Paladin) 1/6

$15,440 in 22 theaters (+21); PTA: $702; Cumulative: $21,497

Jerry Lewis’ possible final movie role expanded quickly to minor results. Further cities come aboard though this Friday.

Hell or High Water

“Hell or High Water”

CBS Films/Lionsgate

Ongoing/expanding (Grosses over $50,000 in under 1,000 screens + 1)

“Hell or High Water” (Lionsgate) – Week 5

$2,600,000 in 1,445 theaters (+142); Cumulative: $19,824,000

CBS Films will have to wait a day to celebrate passing the $20 million mark, but when they do this will be the first to reach that level this year among initially platformed specialized releases. This Texas-set crime drama has now overtaken “Eye in the Sky” as best of the year among similar releases.

“Southside With You” (Roadside Attractions) – Week 3

$327,850 in 444 theaters (-453); Cumulative: $6,015,000

A big drop in theaters, but this Young Obamas in Love movie has crossed the $6 million mark in its third weekend.

“Don’t Think Twice” (Film Arcade) – Week 8

$319,310 in 175 theaters (+10); Cumulative: $3,525,000

Mike Birbiglia’s improv comedy story continues to add theaters and gross. This success – coming as a theatrical only release after his “Sleepwalk With Me” quickly added VOD – is a positive boost for the traditional model.

“Greater” (Hammond) – Week 3

$(est.) 170,000 in 170 (-5) theaters; Cumulative: $(est.) 1,583,000

This independently made college football biopic hangs on at most theaters with a minor gross.

“Cafe Society” (Lionsgate) – Week 9

$151,000 in 142 (-48) theaters; Cumulative: $10,755,000

Woody Allen’s latest, with a new distribution combo (Lionsgate handling the Amazon release), will pass $11 million, his best over the last three films, but less than a third of “Midnight in Paris” and “Blue Jasmine” a few years back.

“Hunt for the Wilderpeople” (The Orchard) – Week 12

$96,285 in 86 theaters (+1); Cumulative: $4,774,000

One of the summer’s sleepers still is in play after nearly three months of play as it approaches a possible $5 million total.

“Captain Fantastic” (Bleecker Street) – Week 10

$(est.) 90,000 in 94 (-28) theaters; Cumulative: $(est.) 5,485,000

Though not as big as some of their releases, give Bleecker Street in having its fifth $5 million+ release in only 18 months since its debut.

“Equity” (Sony Pictures Classics) – Week 7

$90,101 in 194 (-27) theaters; Cumulative: $1,465,000

Modest results continue for this high stakes Wall Street drama with a female POV with an under $2 million total likely.

“The Hollars” (Sony Pictures Classics) – Week 3

$71,362 in 32 (+9) theaters; Cumulative: $270,615

John Krasinski’s dysfunctional family homecoming comedy is making only minor impact in its third weekend.

“A Tale of Love and Darkness” (Focus) – Week 4

$62,000 in 64 (-2) theaters; Cumulative: $479,459

Natalie Portman’s Israeli drama is off its peak theater count as it continues its modest run, typical of subtitled films recently.

“Hilary’s America – The Secret History of the Democratic Party” (Quality Flix) – Week 9

$62,000 in 169 (-235) theaters; Cumulative: $13,020,000

The year’s biggest grossing documentary (though this stretches the definition), Dinesh D’Souza’s latest polemic has passed the $13 million mark.

“Indignation” (Roadside Attractions) – Week 7

$61,900 in 59 (-57) theaters; Cumulative: $3,219,000

James Schamus’ adaptation of Philip Roth’s coming of age novel is winding down after a mid-level run with mainly older viewers.

“Little Men” (Magnolia) – Week 6

$(est.) 60,000 in 49 (-10) theaters; Cumulative: $(est.)

Ira Sachs’ latest contemporary New York drama continues its run at a level below his “Love Is Strange” two years ago.

Also noted:

“Mia Madre” (Music Box) – $(est.) 42,000 in 32 theaters; Cumulative: (est.)$184,000
“The People vs. Fritz Bauer” (Cohen) – $40,239 in 22 theaters; Cumulative: $188,780
“Complete Unknown” (IFC) – $38,160 in 53 theaters; Cumulative: $124,480
“Lo and Behold, Reveries of the Connected World” (Magnolia) – $(est.) 28,000 in 23 theaters; Cumulative: (est.)
“Howard’s End” (Cohen) (reissue) – $21,480 in 9 theaters; Cumulative: $136,222


Home Media

DEG Q2 Home Entertainment Report Shows Rebound in Sellthrough


Is the buying bug once again biting consumers of home entertainment?

Consumers spent 4% more on buying movies and other content on disc as well as digitally in the second quarter of this year than they did in the second quarter of 2015, according to numbers released Aug. 4 by DEG: The Digital Entertainment Group.

Disc sales, which for years have been declining virtually every quarter, rose 3% to $1.2 billion, buoyed by a 35% increase in Blu-ray Disc sales.

Electronic sellthrough, also known as “Digital HD,” rose 8.7% to $466 million in the quarter, up from $429 million in the comparable period a year ago.

Total consumer spending on home entertainment purchases is estimated at $1.67 billion for the three-month period that ended June 30, a healthy increase of 4.5% from $1.59 billion in the same period last year.

Ron Sanders, president of Warner Bros. Worldwide Home Entertainment Distribution, notes that the box office value of movies that came to the home market during the quarter was up 18% from the previous year’s quarter.

Observers say the launch in March of Ultra HD Blu-ray also may have been a factor. Ultra HD Blu-ray Disc is the next-generation disc format with four times the pixel density of HD Blu-ray as well as high dynamic range (HDR), with greater contrast and deeper, more life-like colors. The format got off to a successful start in the first quarter of this year, with the first volley of Ultra HD Blu-ray discs hitting stores in March and selling far better than expected, according to studio executives.

The format’s launch was even more successful than regular Blu-ray Disc back in 2006.

According to DEG, 1.4 million 4K Ultra HD TVs were sold in the U.S. market in the second quarter of this year, up 119% from the second quarter of 2015 and bringing the total number of sets purchased to more than eight million.

More than 45 Ultra HD Blu-ray title releases were available in the first half of the year, with impressive sales of about 288,000 units.

Total home entertainment spending rose 6% in the second quarter, to an estimated $4.33 billion, up from $4.08 billion in the April-to-June period in 2015.

Subscription streaming, led by Netflix, continued its explosive growth, with estimated consumer spending jumping 20.6% to $1.5 billion, up from $1.25 billion in the year-ago quarter.

Traditional video rental, at brick-and-mortar stores, fell by a similar percentage, coming in at just $122.9 billion, a 21% decline.

Kiosk rental revenue, reflecting the recent woes of market leader Redbox, was pegged by DEG to be down 13% for the quarter, to an estimated $380 million.

Video-on-demand, the other digital component (in addition to streaming and Digital HD), posted a 7.2% gain in consumer spending, to $518 million.

For the first six months of the year, consumer spending on home entertainment is up nearly 2%, according to DEG estimates, at $8.89 billion, compared with $8.7 billion in the first six months of 2015.

Beach Reporter

Gravitas Ventures 'lives long and prospers' in indie film world


Gravitas Ventures celebrates its 10th year distributing films to a global market in 2016, including the documentary “For the Love of Spock,” which honors the memory of the iconic character as well as the actor, Leonard Nimoy, who embodied the Vulcan.

“For the Love of Spock” is directed by Nimoy’s son Adam and was completed thanks to a campaign that raised more than $600,000. The release also coincides with the 50th anniversary of the first “Star Trek” episode which aired on Sept. 8, 1966.

Gravitas Ventures
Adam Nimoy, who directed the documentary ‘For the Love of Spock,’ which is being distributed by Gravitas Ventures.

“We acquired world-wide rights because we think that Leonard and his character have mass global appeal,” said Gravitas Ventures founder Nolan Gallagher. “When we release that film on Sept. 9, we’re going to be releasing it, not just in 25 theaters here in the U.S. … but in 100 million homes thanks to Comcast, DirecTV, Apple and Amazon, and a 100 other platforms.”

Gravitas has lived long and prospered in El Segundo. But Gallagher’s road to Gravitas started when he developed VOD (video on demand) strategies during the early days of the technology for large companies such as Comcast, which he worked for in Philadelphia before moving to California, and Warner Bros. He worked with movie studios to license their films on behalf of Comcast and tried to convince studios to spend marketing dollars to tout a new service called “on demand.” That was in the days when people still rented videos from stores like Blockbuster or Hollywood Video.

“I saw that Comcast customers were renting movies at a very healthy clip and thought to myself the movie studios will always have very deep relationships with a company like Comcast, but what about independent filmmakers?” he said. “I knew there were over 10,000 filmmakers who apply to Sundance every year and probably only dozens or hundreds were getting their films up large media companies like Comcast or Time Warner Cable or others.”

With that in mind, Gallagher started the company from an apartment in Playa del Rey in 2006 with just a poker table, laptop and cell phone, as well as maxed out credit cards. He and his business partner, Michael Murphy, lived in Manhattan Beach, sharing a beach rental that had an office and kitchen, before they realized they needed to move in real offices.

When Gravitas was founded 10 years ago, DVD rentals and sales was still a strong market. Netflix streaming didn’t exist and iTunes was in its infancy. The traditional selling of a film to different local distributors around the world and selling it to TV stations was their “bread and butter,” which still continues to some extent to this day. Gravitas was one of the first companies to “develop a global network of digital media platforms as partners.”

Since its inception, Gravitas has grown substantially. They now distribute more than 400 films a year, becoming the largest distributors of documentaries in the country.

Horror films also have a solid fan base.

“From a fan base perspective, generally fans of horror are really passionate, it’s easier to engage that fan base,” said Julie Candelaria, senior vice president of marketing. “Also from a PR perspective, when you’re trying to get the word out on a limited budget, there are more outlets that are very nichey and specific to that genre, but we are always looking for good content. Between the outlets and their support and the consumer fan base, with a good film, it generally tends to work very well.”

Gravitas Ventures
Nolan Gallagher, pictured with actor Jai Courtney (‘Suicide Squad’) at the premiere of ‘Felony,’ founded El Segundo-based Gravitas Ventures 10 years ago.


Gravitas has distributed films with shoestring budgets of $10,000 to exceeding a $10 million budget. Their first big hit was “The Secret,” a self-help film which was the basis of the best-selling non-fiction book about the “law of attraction.”

“It’s still our top performer,” Gallagher said.

Recent or upcoming films set for release include “Billionaire Ransom,” where a reform school of rich kids gets overrun by criminals. That film will be released in theaters and on demand Friday, Aug. 19: “Buddymoon,” a road trip movie starring David Giuntoli (NBC’s “Grimm”) and Flula Borg, now on iTunes and on demand; and the comedy “Total Frat Movie,” where a man returns to his college to recruit 15 members to get his fraternity’s chapter reinstated, which will be in theaters and on demand Sept. 23.

Recent films distributed by Gravitas that have made headlines include 2015’s “All Things Must Pass,” the Colin Hanks directed documentary on the rise and fall of Tower Records. They first saw the film at South by Southwest Festival and pitched Hanks, son of Oscar-winning actor Tom, on Gravitas releasing the film. Hanks did extensive media promoting the film.

“Colin was a fantastic partner … artists that are as invested in their project as he was are gold in our book,” Gallagher said.

Another documentary, “Unbranded,” the story of a Texas horseman and his three friends who bring wild mustangs 3,000 miles, from the Mexican border to Canada, to train and ride, debuted in theaters and iTunes as the No. 1 documentary on the website. With a small marketing budget, the film received free publicity through word of mouth when the journey was documented on Facebook.

Most of their films have little marketing budget.

“We will do activities to generate either media review or articles or social media chatter for fans,” Gallagher said.

Gravitas, which also has an office in Cleveland that focuses on international films, receives approximately 2,000 submissions a year from filmmakers looking for a distributor. The company attends around 10 film festivals a year looking for something with global appeal. They also send every employee to major film festivals to get their perspectives.

“We all go to the same film festival to acquire films, we shop from the same agencies,” Gallagher said. “It comes down to what relationship and rapport that you’ve had with past filmmakers so that they can hopefully provide great word of mouth.”

That word of mouth might have helped Gravitas land “For the Love of Spock” when Gallagher and Candelaria met with Adam Nimoy and another producer in November before the documentary debuted at the Tribeca Film Festival in April. They acquired the film shortly after.

“Our company has a great reputation … with hundreds and hundreds of filmmakers,” Gallagher said.

For more information, visit


Industry Beat: The Digital Lowdown



Is online distribution a boon to independent filmmakers or a boatload of false promises? Given that streaming/downloading is the primary way that many audiences are now consuming content, this may be the most pressing and important question for today’s business-savvy independent filmmakers. But it’s difficult to discern the answer.

For one reason, the digital distribution revolution is always evolving, and what was standard procedure three years ago is no longer the norm. A few years ago, everyone was talking about multiplatform day-and-date hits Margin CallArbitrage and Bachelorette — starry films that received huge grosses through simultaneous theatrical and digital releases.

But today, few specialized distributors are releasing their big films day-and-date, and more and more independent filmmakers are struggling to survive in the crowded universe of online platforms. That’s because of two factors.

One, as Dan Truong, vice president of release strategy and financial planning at The Orchard, states, is that “the first window is now more important than ever, because audiences [young and old] are more savvy, so if it’s available on digital, they’ll find it and it will eat into the theatrical sales.”

And two: The online market is glutted.

There are still plenty of success stories on digital (coupled with theatrical). The Orchard’s biggest digital releases from the past year include the New Zealand vampire  flick What We Do in the Shadows (total digital gross: $2.5 million) and the Oscar-nominated doc Cartel Land (total digital gross: $2 million). But both of those films also received hefty theatrical pushes (What We Do in the Shadows earned nearly $3.5 million in box-office sales). However, Truong admits there is no consistent relationship between theatrical and digital grosses.

Unsurprisingly, those indies with sex, horror or stars still perform well digitally. For example, Gravitas Ventures’ 2014 rom-com The Longest Week, with Jason Bateman and Olivia Wilde, and the company’s 2013 Rob Corddry horror comedy Hell Baby both earned seven figures across transactional and subscription VOD services, according to Gravitas’ CEO Nolan Gallagher.

But success stories don’t tell the whole story. What about the vast majority of independent films — those that play at a few marquee or major regional festivals, with one star (or none), and a catchy logline?

“A festival drama that isn’t an easy ‘genre sell’ will see digital grosses in the range of $100,000 to $200,000,” admits Truong.

Numbers provided by Gravitas Ventures bear this out. For a range of festival titles, including Already Tomorrow in Hong Kong (LAFF, 2015), Brightest Star (Austin, 2013) and Jamie Marks is Dead(Sundance, 2014), digital earnings — after small cash-infused awareness-boosting theatrical runs — amounted to multiple six-figures (approximately $200,000 to $400,000). The one exception to the theatrical-first rule was the 2014 rom-com Lust for Love, which pop-culture wunderkind Joss Whedon supported on Twitter and ended up earning a similar six figures going straight to iTunes.

Obviously, every film is different and distinct, but Sundance #ArtistServices director of creative distribution Chris Horton concurs with the six-figure goal. “If a filmmaker spends about $100,000 in P&A to finance a theatrical run, they’re probably going to be making that much from digital sources,” he says. “So if you’re a low-budget narrative film with not much if any cast or zero P&A, that film is going to struggle.”

On the Sundance #ArtistServices website, distributor Matt Grady of Factory 25 recently posted a highly specific cost-to-revenue breakdown for Charles Poekel’s low-budget Sundance drama Christmas, Again. Spending roughly $25,000 on a theatrical release to gain publicity, the film went on to gross $10,665 in transactional VOD. After iTunes took its standard 30 percent cut, net TVOD earnings amounted to $6,204, while the filmmaker also signed a $10,000 SVOD deal with Netflix.

Sundance #ArtistServices’ Joseph Beyer clarifies the miniscule numbers. “Success doesn’t have anything to do with revenue,” he says. “For many of these filmmakers, visibility is important, and if you can get onto a platform like Netflix, it’s hugely valuable.” (Given the numbers provided by Poekel and Sundance, a solid SVOD deal is also financially valuable — in their case, matching total transactional grosses.)

“It’s a lot easier to save money than to earn it,” adds Beyer. “That’s why we still believe now, more than ever, that because the profit margin is so small, you have to be disciplined in terms of production costs.”

And yet, there are hopeful signs. Documentaries, particularly those serving particular niches, have continued to do strong digital business. Small festival docs released by Gravitas — such as Fastball (Tribeca, 2015), about baseball; Unbranded (Hot Docs, 2015), about horse riding; and Being Evel (Sundance, 2015), about the famous stuntman — all earned mid- to high-six figures via digital.

“Documentaries definitely over-index on iTunes,” says Gravitas’ President Michael Murphy, who also sees potential in international digital markets, which currently represents about 10 percent of the company’s revenue. (Having seen 100 percent growth from 2014 to 2015 in digital numbers, Murphy is hopeful that foreign digital earnings will become a third of the company’s total revenue in the next two years.)

Outside of English-speaking territories, Murphy says Scandinavia, Germany and Benelux are all buying more U.S. indie product on digital platforms. In addition to global-minded docs, LGBT content also tends to travel well. “Filmmakers and rights-holders need to think globally,” he says.

It would also help if filmmakers and rights-holders knew the rules of the game. Currently, it is still extremely difficult to get a firm grasp of digital revenue projections for any given film. Companies such as IFC Films and FilmBuff, which previously have divulged digital earnings numbers to the press, declined to participate in this story. What’s the big secret?

Conversely, The Orchard’s Truong says it’s important that filmmakers understand the full picture of a film’s earnings. Unlike weekly box-office grosses, which are a terribly inaccurate and gross misrepresentation of a film’s success, he is making the company’s “Dashboard” tool public this summer, which puts ancillary revenue numbers into context.

“We’re really interested in being transparent,” he says. In that way, Truong believes filmmakers and distributors can work together to better understand those fundamental questions: “When does it make sense to throw dollars at a release or not?” he says. “What are realistic revenue expectations? What is the potential audience for your film? And how do you spend correctly to get there?”

Maybe someday soon we’ll have something close to the answers.


Backstreet Boys

Gravitas Ventures Adds Three In Sales & Acquisitions


Gravitas Ventures said today that it has hired three new staffers: Laura Florenceas senior director of sales, Dan Fisher as senior director of acquisitions and Rachel Koehler as acquisitions manager. Florence and Fisher will report to company founder and CEO Nolan Gallagher, who made the announcement.

LauraFlorence mug
Gravitas Ventures

Florence will lead sales of Gravitas titles to on demand and home video platforms. She brings more than 10 years of experience in product and brand management, most recently serving as the executive director of sales for Alchemy. She began her career with Alchemy in 2007 when it was First Look Studios and remained with them as a Brand Manager when they became Millennium Media.

Dan Fisher mug
Gravitas Ventures

Fisher oversees acquisitions for Gravitas, setting strategy for identifying and tracking 20-25 annual theatrical releases and 300-plus direct-to-VOD films. He also maintains the company’s film festival and market coverage program. Previously, Fisher served as director of worldwide acquisitions at Entertainment One, licensing theatrical and home entertainment content for domestic and international distribution.

Rachel Koehler mug
Gravitas Ventures

Koehler will work alongside Fisher to track and acquire projects that contribute to Gravitas’ slate. She most recently worked at Cinedigm as manager of digital sales and Acquisitions, having joined the company in 2013. While there, she managed key digital accounts including iTunes, Amazon, Hulu and more. As Gravitas’ acquisitions manager, she will work alongside Fisher to track and acquire projects for the company.

“When we founded Gravitas in 2006, we only dared to dream we’d be celebrating ten years of working with so many diverse and talented independent filmmakers,” said Gallagher. “It’s always exciting to add more experienced executives to the GV family, and we look forward to the next 10 years.”

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Indie Film Distributors & Financiers Praise The Boon Of VOD – Produced By


VOD Panel produced by

There’s plenty of art in arthouse and indie film productions, but today’s indie-focused panel at the Produced By Conference was all about commerce. Despite its pointed title – “Is The Sky Falling?” – the session certainly wasn’t all doom and gloom, thanks to the force of VOD.

Moderator Ted Mundorff, president and CEO of Landmark Theaters, kicked off the session by noting that the three highest grossing indie films of 2014 took in $192 million at the box office while the three top grossers in 2015 dropped to $91 million.

The panel of indie distributors and financiers agreed that VOD has been a boon to indie filmmakers.  “You have to be nimble today, ” said Molly Smith, Partner, Black Label Media. “You have to ride the theatrical wave and you need to pull back and find a life in the VOD space.”

“VOD helps mitigate the risk,” said Jonathan Saba, VP of Marketing, Saban Films.

Daniel Hammond, CCO, Broad Green Pictures, said, “VOD is a part of the business today,” before adding a reassuring “The sky has been failing for a couple of years now.”

On the other hand, Andrew Karpen, CEO of Bleecker Street Media, argued that there is still a very strong market for movie-goers 35 and older in theatrical.

“I don’t think the sky is falling,” he said “It’s easier to make films than ever before and yes there are more options for consumers to view movies than ever before”.


Digital Home Entertainment

Is the Sky Falling for Independents? Film Execs Say Not Yet



A trio of newbie distribution outfits — Bleecker Street, Broad Green Pictures and Saban Films — remain upbeat amid the profound changes percolating through Hollywood.

Execs with each, plus “Sicario” producer Molly Smith, appeared Saturday at the Produced By conference at the Sony lot on the panel alarmingly titled “Is the Sky Falling? The Challenges and Opportunities Facing Independent Film Producers.”

“I don’t think the sky is falling,” said Bleecker Streets’s Andrew Karpen. “There’s clearly a market for over-35 audiences in  theatrical releases.”

Bleecker Street’s successes so far include “Eye in the Sky” with $18 million, “I’ll See You in My Dreams” and “Trumbo” — the latter two with over $7 million each, despite limited theatrical release. Karpen noted that it’s crucial to not overreach with more screens than needed, and to recognize where the audience is going to be.

“If we can’t determine who that core audience is, we’re probably not going to get involved,” he added.

Daniel Hammond, chief operating officer for Broad Green, noted that the new studio decided that “A Walk in the Woods” had enough broad appeal to merit a wide release of nearly 2,000 screens, taking in nearly $30 million — despite mixed reviews.

“On a wide release, reviews are less important,” a bemused Hammond noted.

He added that Broad Green sees a focus on wide release as the sensible approach, underlined by making “Straight Outta Compton” producer Matt Alvarez its president of production as the majors focus most of their resources on tentpoles and franchises.

“We’re pushing in-house development,” he added. “We’re strongest in wide release.”

Smith said a similar approach worked with drug war drama “Sicario,” financed by her Black Label Media which found plenty of traction and wound up grossing $46 million domestically via Lionsgate. “You have be nimble today, disciplined and conservative,” she noted.

Jonathan Saba of Saban Films noted that his label has often opted to go the VOD route rather than theatrical. Saban released 2014’s “The Homesman,” starring Tommy Lee Jones and Hilary Swank, and generated $2.4 million theatrically, a move it will make perhaps once a year.

“We’re agnostic to the medium of distribution,” Saba said. “We have not lost money on a film yet.”

The hour-long panel, moderated by Landmark Theater’s Ted Mundorff, lacked any bashing of the new giant players Amazon and Netflix. ‘For an independent producer, Amazon and Netflix are great partners,” Hammond said.

Broad Green signed a TV output deal in April with Amazon Prime.