Gravitas Ventures acquired North American rights to “General Magic”

By Dave McNary

ACQUISITION

Gravitas Ventures has acquired North American rights to the documentary “General Magic,” directed by Sarah Kerruish and Matt Maude, Variety has learned exclusively.

The film, which premiered at the Tribeca Film Festival, will be available in theaters in May with an ancillary release to follow in the fall.

General Magic was software and electronics company that launched in 1990 with members of the original Apple Mac team and developed precursor products to current technology such as small touchscreens, networked games, streaming TV and e-commerce. The company went out of business in 2002.

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