SVOD Surges as Multiple Services Become a Trend

By: Joseph O’Halloran

Oct 17, 2017

Bundling services is now a driving force in a subscription video-on-demand (SVOD) market that continues to escalate across Europe in particular, according to the latest Ampere Analysis SVOD report.

ampere 16oct2017The analyst found that nearly three-quarters (71.6%) of Internet users in the US have at least one SVOD subscription and in nine of the 13 markets researched at least half have one or more subscriptions. Right behind the US was Denmark (69.9%) and Sweden (66%) with the US around ten percent points behind.

Looking at where SVOD was growing, the survey showed that the subscriber base in Spain increased from 14.1% in Q3 2015 to 51.5% in Q3 2017. During the same period the audience increased by 33 percentage points in Italy and 30 percentage points in Poland. Spain also recorded the largest subscriber base increase between Q1 2017 and Q3 2017, with eight percentage points.

The survey also highlighted that bundling multiple SVOD services is a growing trend, with over two-fifths having a custom-built package. A quarter of Netflix customers were found to also subscribe to Amazon Prime video, while one in five have a Spotify premium subscription, 8% have Apple music and 5% have Google Play Music All Access. Games were also a popular choice: 15% had PlayStation Plus and 10% Xbox Live Gold.